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Lipstick index
The lipstick index is a term coined by Leonard Lauder, chairman of the board of Estee Lauder, used to describe increased sales of cosmetics during the early 2000s recession.〔("Lip service" ), ''The Economist'', January 23, 2009〕 Lauder made the claim that lipstick sales could be an economic indicator, in that purchases of cosmetics – lipstick in particular – tend to be inversely correlated to economic health.〔Maureen Dowd, ("Oedipal Loop de Loop" ), ''New York Times'', December 2, 2001〕 The speculation was that women substitute lipstick for more expensive purchases like dresses and shoes in times of economic distress.
Lauder identified the Lipstick index as sales across the Estee Lauder family of brands.〔Emily Nelson, "Rising Lipstick Sales May Mean Pouting Economy", ''The Wall Street Journal'', November 26, 2001〕 Subsequent recessions, including the late-2000s recession, provided controverting evidence to Lauder's claims, as sales have actually fallen with reduced economic activity. Conversely, lipstick sales have experienced growth during periods of increased economic activity. As a result, the lipstick index has been discredited as an economic indicator. The increased sales of cosmetics in 2001 has since been attributed to increased interest in celebrity-designed cosmetics brands.〔Cheryl Lu-Lien Tan, "Lunchtime Snap: The Shaky Lipstick Index–Sales go Down, not Up, as Economy Falters" (), ''The Wall Street Journal'', October 17, 2008〕
In the 2010s, many media outlets reported that with the rise of nail art as fad in the English-speaking countries and a far afield as Japan and the Philippines, nailpolish had replaced lipstick as the main affordable indulgence for women in place of bags and shoes during recession, leading to talk of a nail polish index.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Lipstick index」の詳細全文を読む
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